Seth is the marketing legend. He writes daily, has done various projects over the years. And can shift the culture.
He does this by engaging in new things, sharing his expertise and doing marketing, the correct way.
Of course, the best of you should be free for anything. And his marketing wisdom is free for you through his articles - 7000 of them.
But there needs to be more. So, you can find the book on marketing, a seminar and a course. Of course you are free to choose things you like.
And that depends on how much deep you want to go.
Action for you - marketing is good, you can do it better without tricking people by cheating. There is a better way to market. And that's how you should approach. Everything changes with you.
Let's make a wave for better, ethical and healthy marketing.